References
Concept
Arrens, 2005, Advertising Perspective, viewed 11 May 2014, <http://www.aef.com/pdf/arens_ch01.pdf>
Mohan, M 2008, Advertising Management: Concepts and Cases, Tata McGraw-Hill Publishing Company Limited, New Delhi.
Taflinger, RF 1996, A Definition of Advertising, 28 May, viewed 10 May 2014, <http://public.wsu.edu/~taflinge/addefine.html>
Traditional vs. New Media
Fletcher, W 2010, Advertising: A Very Short Introduction, Oxford University Press, New York.
Marketing Trends in 2012: Traditional Expensive Advertising No Longer Effective, says Expert by University in St. Louis 2011, University of St. Louis, viewed 12 May 2014.
Petley, J 2002, Advertising, Hodder Wayland, Great Britain.
Stafford, MR & Faber, RJ 2005, Advertising, Promotion and New Media, American Academy of Advertising, New York.
Spurgeon, C 2008, Advertising and New Media, Routledge, New York.
Advertising in Social Media
Chu, SC 2013, ‘Viral advertising in social media: participation in Facebook groups and responses among college-aged users’, Journal of Interactive Advertising, vol. 12, No.1, pp. 30-43.
Kimberley S 2010, ‘Twitter ad model finds favour with big brands’, Academic OneFile, viewed 27 May 2014, <http://go.galegroup.com.ezproxy.lib.rmit.edu.au/ps/i.do?action=interpret&id=GALE%7CA220118472&v=2.1&u=rmit&it=r&p=AONE&sw=w&authCount=1>
Subrata, C 2014, e-mail, 25 April.
Taylor, DG, Lewin, J & Strutton, D 2011, ‘Friends, Fans, and Followers: Do Ads Work on Social Networks?’, vol. 51 Issue 1, pp. 258-275
Uniqlo 2014, “Uniqlo Match”, Uniqlomatch, viewed 27 May 2014, <http://www.uniqlomatch.com/>
Wulff, J 2009, ‘IKEA-Facebook showroom’, online video, viewed 15 May 2014, <http://youtu.be/0TYy_3786bo>
Virality
Berger, J & Milkman, KL 2012, ‘What Makes Online Content Viral?’, Journal Of Marketing Research (JMR), 49, 2, pp. 192-205
Dobele A, Toleman D & Beverland M 2005, ‘Controlled infection! Spreading the brand message through viral marketing’, Business Horizons, Vol. 48, No. 2, pp.143-149
Ho, JYC & Dempsey M 2010, ‘Viral marketing: Motivations to forward online content’, Journal of Business Research, Vol. 63 No. 9-10, pp. 1000-1006
Petrescu, M & Korgaonkar, P 2011, ‘Viral advertising: Definitial Review and Synthesis’, Journal of Internet Commerce, Vol. 10, No. 3, pp. 208-223
Subrata, C 2014, e-mail, 25 April.
Consumers
Accenture 2014, Accenture Digital Consumer Tech Survey 2014, Accenture, Republic of Ireland
Brodie, R, Ilic, A, Biljana, J & Hollebeek, L 2013, ‘Consumer engagement in a virtual brand community: an exploratory analysis’, Journal of Business Research, pp. 107
Infodocket 2013, Statistics: New Study Measures Digital Natives in Every Country, Infodocket, viewed 11 May 2014, http://www.infodocket.com/2013/10/07/statistics-new-study-measures-digital-natives-in-every-country/
Nielsen 2014, The Digital Consumer, The Nielsen Company, New York
Paul, H 2001, ‘Evaluating implications for new media and information technologies’, The Journal of Consumer Marketing, vol. 18, no. 2, pp. 123, 126
O’Toole, G 2010, ‘Social Impact of Digital Media and Advertising: A Look at Consumer Control’, In M. Eastin, T. Daugherty, & N. Burns (Eds.) Handbook of Research on Digital Media and Advertising: Under Generated Consumption, pp. 181, 191-2
Prensky, M 2001, ‘Digital Natives, Digital Immigrants’, On the Horizon, vol. 9, no.5, pp. 1
Sundar, S & Limperos, A 2013, ‘Uses and Grats 2.0: New Gratifications for New Media’, Journal of Broadcasting and Electronic Media, vol. 57, no. 4, pp. 505-6
Windsor, T 2009, ‘Who are digital natives? And what do they want?’, Zero Percent Idle, web log post, 2 January, viewed 11 May 2014, <http://timwindsor.com/2009/01/02/who-are-the-digital-natives-and-what-do-they-want/>
E-wom
Brown, J, & Reingen, P 1987, Social Ties and Word-Of-Mouth Referrel Behaviour, Journal of Consumer Research, Vol. 14 No. 3, pp. 350-362. Web. 13 May 2014
Chevalier, J, & Mayzlin, D 2006, The Effect of Word of Mouth on Sales: Online Book Reviews, Journal of Marketing Research (JMR), Vol. 43, No. 3, pp. 345-354. Web. 13 May 2014
Duhan, D, Johnson, S, Wilcoz, J, & Harrel, G 1997. Influences on Consumer Use of Word of Mouth Recommendation Sources, Journal of the Academy of Marketing Science, Vol. 25, No. 4, pp.283-295. Wed. 12 May 2014
Online-Publishers-Association (2007). Online video advertising, content and consumer behaviour. [http://www.online-publishers.org/media/file/OPAFramesofReferenceFINA1024.pdf] Web. 13 May 2014
Hsieh, J, Hsieh, Y, & Tang, Y 2012, Exploring the disseminating behaviours of eWOM marketing: persuasion in online video, Electronic Commerce Research, Vol. 12 No. 2, pp. 201-224. Web. 6 April 2014
Lee, J, Ham, C & Kim, M 2013, Why People Pass Along Online Video Advertising: From the Perspectives of the Interpersonal Communication Motives Scale and the Theory of Reasoned Action, Journal of Interactive Advertising, Vol. 13 No. 1, Web. 10 April 2014
Hsu, C, Chuan-Chuan Lin, J & Chiang, H 2013, The effects of blogger recommendations on customers’ online shopping intentions, Internet Research, Vol. 23 No. 1, pp.69-88, Web. 9 April 2014.)
Marketers & Consumers
Dobele A, Toleman D & Beverland M 2005, ‘Controlled infection! Spreading the brand message through viral marketing’, Business Horizons, Vol. 48, No. 2, pp.143-149
Gopinath, S 2014, e-mail, 20 May.
Palmer, A & Koenig-Lewis, N 2009, ‘An experiential, social network-based approach to direct marketing’, Direct Marketing: An International Journal, Vol. 3 No. 3, pp. 162 – 176
Sheehan, B 2010, Basics Marketing 02: Online Marketing, AVA Publishing, London
Subrata, C 2014, e-mail, 25 April.
Case Study: Dove Real Beauty Sketches
Adamson, AP 2006, BrandSimple: How the Best Brands Keep it Simple and Succeed, Pallgrave MacMillan, New York.
Cortese, AJ 2008, Provocateur: Images of Women and Minorities in Advertising, Rowman & Littlefield Publishers, Inc, United Kingdom.
Dove ‘Real Beauty’ Campaign Turns 10: How A Brand Tried To Change The Conversation About Female Beauty by Nina Bahadur, Huffington Post, viewed May 13 2014.
Hackley, C 2010, Advertising and Promotion: An Integrated Marketing Communications Approach, SAGE Publications Ltd, London.
Hardy J, Hawkin S, MacRury I & Powell H 2002, Advertising Handbook, Routledge, New York.
Case Study: IKEA's Facebook Showroom
Hutchings C. 2012, ‘Commercial use of Facebook and Twitter - risks and rewards’, Journal of Computer Fraud & Security, Vol. 2012, Issue. 6, pp. 19-20
Veenendaal PV. 2009, ‘IKEA’s Facebook Campaign Gets Praise’, Viralblog, viewed 27 May 2014, <http://www.viralblog.com/facebook-marketing/ikeas-facebook-campaign-gets-praise/>
Wulff, J 2009, IKEA-Facebook showroom, online video, viewed 15 May 2014, <http://youtu.be/0TYy_3786bo>
Case Study: KONY 2012
Drumbl, M 2012, ‘Child Soldiers and Clicktivism: Justice, Myths, and Prevention,’ Journal of Human Rights Practice, Vol. 4, no. 3, pp. 481-485
Cadwalladr, C 2013, ‘Jason Russell: Kony2012 and the fight for truth,’ The Guardian, 3 March, viewed 14 May 2014, < http://www.theguardian.com/world/2013/mar/03/jason-russell-kony-2012-interview>
Cavanagh, C 2012, ‘Kony 2012 and the Political Economy of Conflict Representation,’ Department of International Environment and Development Studies, Norwegian University of Life Sciences.
Invisible Children 2012, KONY 2012, online video, viewed 26 May 2014, <https://www.youtube.com/watch?v=Y4MnpzG5Sqc>
Jones, C 2013, ‘Activism or Slacktivism? The Role of Social Media in Effecting Social Change,’ research paper, University of Virginia
Schomerus M, Allen A & Vlassenroot K 2012, ‘KONY 2012 and the Prospects for Change,’ Foreign Affairs, 13 March, viewed 14 May 2014, < http://www.foreignaffairs.com/articles/137327/mareike-schomerus-tim-allen-and-koen-vlassenroot/kony-2012-and-the-prospects-for-change#>
Visible Measures 2012, Visible Measures, viewed 18 May 2014, < http://www.visiblemeasures.com/2012/03/15/viral-chart-reels-from-record-breaking-kony2012-video/>
Case Study: First Kiss
Grifoni, P, D’andrea, A & Ferri, F 2012, An Integrated Framework for On-line Viral Marketing Campaign Planning, International Business Research, Vol. 6 No. 1. Web. 8 April 2014.
Nicholson, E 2014, Wren’s First Kiss teaches a few brand lessons, The Guardian. Web. 18 May 2014.
Gurney, D 2011, Recombinant comedy, transmedial mobility, and viral video, Velvet Light Trap, No. 68. Web. 6 Apr. 2014.
Teixeira, T & Stipp H 2013, What's So Funny about Tracking Reactions to Humor?, Journal Of Advertising Research, Vol. 53, No. 3, pp. 286-296, Web. 10 April 2014.
Introduction video
Andy g 2010, Official Fernando Torres Pepsi TV Commerical BEST VERSION, nline video, viewed 26 May 2014, <https://www.youtube.com/watch?v=4cDoBXR9i8M>
Crazy Laugh Action 2012, Antoine Dodson Funny News (Original), online video, viewed 26 May 2014, <https://www.youtube.com/watch?v=EzNhaLUT520>
Doritos 2013, Doritos - Goat 4 Sale -- Crash the Super Bowl 2013 Winner, online video, viewed 26 May 2014, <https://www.youtube.com/watch?v=4d8ZDSyFS2g>
Doveunitedstates 2014, A mother’s body, online video, viewed 26 May 2014, <https://www.youtube.com/watch?v=PuNBduVqX4Y>
Doveunitedstates 2013, Dove Real Beauty Sketches, online video, viewed 26 May 2014, <https://www.youtube.com/watch?v=XpaOjMXyJGk>
DumbWays2Die 2012, Dumb Ways to Die, online video, viewed 26 May 2014, <https://www.youtube.com/watch?v=IJNR2EpS0jw>
Google 2012, Zeitgeist 2012: Year In Review, online video, viewed 26 May 2014, <https://www.youtube.com/watch?v=xY_MUB8adEQ>
Invisible Children 2012, KONY 2012, online video, viewed 26 May 2014, <https://www.youtube.com/watch?v=Y4MnpzG5Sqc>
Nike Football 2014, Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more, online video, viewed 26 May 2014, <https://www.youtube.com/watch?v=3XviR7esUvo>
Old Spice 2010, Old Spice | The Man Your Man Could Smell Like, online video, viewed 26 May 2014, <https://www.youtube.com/watch?v=owGykVbfgUE>
TerryRichardsonTV 2012, Kate Upton- Cat Daddy, online video, viewed 26 May 2014, <https://www.youtube.com/watch?v=MCUnWIs88CQ>